After recognizing Data Literacy as an objective and defining the foundations in Data Management it is now time to work towards value creation for your organization. Data & Analytics are all about using the data and turning it into useful insights and applications, and really, they are two sides of the same coin. There is no use in having all sorts of data if you don’t do anything with it. Analytics is where the true value of data comes to life.

Over the past decades there have been many exciting examples of analytics-use cases; think of Netflix’s recommendations, self-driving cars and Amazon’s fully automated warehouses. The success stories are inspiring and the desire may exist to emulate these projects, but what works for one business may not work for yours. Aligning your analytics with your overall business strategy is key to achieve the best value out of your data.

Bitmetric has been convinced of the strength of Qlik’s products for many years and we truly believe that it offers great value for any analytics environment. Through its unique associative engine, Qlik can bring business data together in the way that business operates without getting lost in semantics. Add to that its ever evolving features, which now even incorporate advanced artificial intelligence through natural language processing, and it’s easy to see how Qlik is the analytics partner that will grow with your business needs.

At Bitmetric, we have grown along with possibilities of analytics, from the early days in QlikView to now, delivering analytics environments fully in the cloud. The key to our success has been continuous learning, which we describe in our fourth pillar, Education.