EasyMorph Sponsors The Masters Summit for Qlik

Data transformation for Qlik you always wanted to have and a bit more

We’re excited to share that EasyMorph is sponsoring the upcoming Masters Summit for Qlik! This is a must-attend event for data professionals looking to sharpen their Qlik skills and achieve better business results. Sponsoring this event aligns perfectly with EasyMorph’s mission to provide cutting-edge data automation tools for everyone, whether you’re a tech expert or just getting started.

Who is EasyMorph?

EasyMorph is a user-friendly visual data transformation and automation platform. It was created by a former QlikView consultant who believed that data transformation shouldn’t be as time-consuming and tedious as it often is. The platform was born out of a belief in modern in-memory technology. There was also a desire to improve data engineering by moving away from traditional, cumbersome ETL tools and scripts. Today, non-technical business professionals and IT engineers in 600 organizations across 45 countries use EasyMorph. This proves that the initial idea was successful.

EasyMorph is a data tool that will take your data productivity to the next level. One user said of EasyMorph, “It saves me so much time at my job that it’s not even funny.” – a sentiment shared by thousands of people who use EasyMorph every day.

Why EasyMorph?

Inconvenient and cumbersome data tools have a serious impact on data engineers’ productivity and an inflator of TCO. Has any Qlik developer not been frustrated by a missing comma in the load script? It forces them to spend an extra thirty minutes rerunning the script, only for it to fail again due to another missing comma. Who hasn’t wished for better visibility into the data to catch that pesky data quality issue earlier? It could have prevented an embarrassing, misleading calculation in an important dashboard. Who wasn’t frustrated trying to figure out a bug in someone else’s cryptic load script with no comments or documentation? Small but constantly repeating inefficiencies like that add up to days and weeks of wasted time and bloated costs.

How does EasyMorph work?

Data transformation is famously prone to two common problems:

• Human errors
• Data quality problems

Dealing with both problems can be frustrating because commonly used ETL tools and scripts significantly restrict your understanding of data. It’s not surprising given that they are based on outdated concepts from the 90s.

EasyMorph was built from the ground up to provide ultimate insight into data at every step, even during complex transformations and calculations involving hundreds or thousands of steps. For that, it employs a state-of-the-art in-memory engine, capable of storing millions of rows and processing them in split seconds, even on an average laptop.

By leveraging the abundance of RAM in modern computers, EasyMorph makes it trivially easy to see and analyze your ETL logic at every step. It’s like if you suddenly got a magic ability to know exactly what happens with every single data point in your calculations at any moment.

Common Data Language 

Anyone who spends a lot of time collecting and understanding data requirements of business users knows how much time it can take to translate the requirements into a data application. This time could be reduced by an order of magnitude if business users could express their thoughts using the same data tools that are used by data engineers. This may sound like unrealistic fantasy, but it actually happens when both sides use EasyMorph.

Even non-technical people can use EasyMorph, because of its simplicity, interactivity, and visualness. In fact, EasyMorph was originally intended for non-technical business professionals, and only later expanded to IT professionals who loved its ease of use.

Data Automation

Data preparation requires good data automation. Even before data is transformed, it needs to be obtained from somewhere. That’s why EasyMorph works seamlessly with over 50 popular enterprise apps and platforms that your team likely already uses. These include Azure, Amazon AWS, Salesforce, Snowflake, Databricks, Google Apps, Dropbox, SharePoint, Qlik, Power BI, and Tableau. It also integrates with more than 25 relational database types, SFTP, email, web APIs, and many more.

To support complex automation scenarios, workflows can include parameters, loops, subroutines, conditional IF/THEN branching, error handling, exceptions, and even mutexes.

All these capabilities make EasyMorph one of the most advanced and powerful data platforms that exist on the market today.

About EasyMorph

EasyMorph Inc. was founded in 2014 by Dmitry Gudkov, a former Business Intelligence architect frustrated with inefficient spreadsheets and scripts. Based in Toronto, Canada, EasyMorph is a privately-owned company dedicated to developing a data automation tool that anyone can use, regardless of technical skill level.

See You at The Masters Summit for Qlik in Vienna!

For more details, check out our website or stop by our booth at the summit!

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